In 2022, we had the chance to work for one of the most “household name” brands in Viet Nam: Knorr! For these projects with food being the main subjects, we tried our best to make all the visual elements as mouth-watering as possible, while at the same time conveyed client’s visions & messages through photography. Below are the results. Enjoy the meals! 🍴
Spot-lighting is our main visual cue for this project as a way to highlight the dishes, as well as presenting the feeling of professional food served at restaurants (but it’s actually home-made!)
Speaking about lighting, we also made two different day-night versions! ☀️🌙
📖 Check List:
✅ Warm, Cozy, Peaceful Feels
✅ Foods that feel like they came from that one scene in "Spirited Away"
✅ Smoking hot!!!
✅ Reminds you of home 🏡
For this special project celebrating Vu Lan Festival, we were commissioned to create these scrumptious vegan dishes, while capturing Knorr’s visions and messages into those images: cozy, friendly, and easy-to-cook 👩🍳 Who said vegan food is boring?
Capturing the sense of home and the ideal image of mom's kitchen (and her foods) is our key mission for this project. People always think vegan dishes are colorless, we did the opposite way to prove they are wrong. 😉
✍️ Credits:
Client: Knorr Vietnam
Agency: U-studio
Photographer: Phương Nam (@south.photo)
Photo assistant: Phạm Hữu Lộc, Từ Triệu Tạp (@tapp.tuu)
Producer: Thanh Xuân (@sanbathailuom), Thanh Huyền (@b_ui___)
Food-styling: văn trường nhựt team
Post producer: Hồng Nhung (@h____mac)
DI (KKM Recipe): Trương Phước Kháng
DI (Vu Lan 2022): Phương Nam, Trương Phước Kháng
3D pack: Trương Phước Kháng
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